Sue Fitzroy

Vice President

After 20 years in the corporate world, Sue Fitzroy joined Senn Delaney to specialise in guiding leaders through significant business change and in helping them to shape their corporate cultures to realise their strategic goals. She has personally experienced the difference between high-performing, results-oriented organisations focused on the spirit of the organisation and those that are not. This drives her passion to engage other organisations in culture shaping and to help them achieve success.

Sue discusses the potency of culture to help organizations be successful



Based in London, Sue's experience in partnering with leaders and their teams has a European focus building on her linguistic skills, which allow her to better understand the country as well as the organisational culture. Clients include: GlaxoSmithKline, Novartis, Abbott Diabetes Care, First Group, Airbus, Unilever, BirdsEye iglo and First Data International.

Sue has executive-level experience from the consumer products (FMCG), film and financial service industries where she held general management, strategy and finance roles. She offers a unique balance of business operating experience and expertise in culture shaping, using her previous corporate experience of mergers and acquisitions, business re-engineering and integration.

Prior to joining Senn Delaney, Sue spent eight years at PepsiCo (latterly as European Strategy & Planning Director for the beverages division). During this time, she was part of the team that led the creation of PepsiCo's European snack division, moving from an autonomous local market model to a global brand, regional supply-chain and local market execution model. This gave her first-hand experience in dealing with the leadership team implications of changing business models and merging different corporate cultures.

Sue is a graduate of the University of Greenwich, London where she studied business, finance and French. Post-university, she worked for Price Waterhouse in the UK and Italy and is a chartered accountant. She has travelled extensively around the world and has worked in France, Italy, Australia and the UK.

Her personal interest in helping leaders to fulfil their potential led her to train to be a Neuro-Linguistic Programming Master Practitioner. Having been a leader in the corporate environment, Sue understands and is comfortable with supporting executives in their own growth and leading change.

Sue now lives near Windsor in the UK but also spends much of her time in the south of France appreciating French culture. She also enjoys the outdoors, playing tennis, walking and gardening.