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We at Senn Delaney wish you a healthy and high-performance 2012. To help you, your team and your organization thrive this year, we are pleased to share the best of our thought leadership and interviews. These articles and videos are intended to deepen leaders' understanding that organizational cultures can be intentionally shaped, and that high-performance, thriving cultures create the greatest competitive advantage and achieve outstanding results. Warmest wishes for 2012!

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We are pleased to share four of the year's best CEO interviews on culture featuring ING Direct CEO Arkadi Kuhlmann, Zappos.com CEO Tony Hsieh, Ogilvy & Mather Chairman Shelly Lazarus, and The Home Depot Founder Bernie Marcus.

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Griffin Hospital is considered a leader in innovative healthcare, but that wasn't always the case. Today, CEO Pat Charmel shares the story behind the turnaround that led to Griffin being named one of Fortune Magazine's top places in America to work. It all started with innovative thinking, a true focus on the customer and overcoming resistance to conventional thinking and change.

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YUM! Brands CEO and Chairman David Novak offers powerful and sincere directives for creating a cohesive, success-oriented corporate culture in his new book, TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen. Several of Senn Delaney's culture-shaping principles are noted in the book. We are pleased to share an excerpt.

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James L. Heskett's new book, The Culture Cycle: How to shape the unseen force that transforms performance, demonstrates that developing an effective culture can account for up to half of the difference in operating income between two organizations in the same business. Senn Delaney is pleased to share an exclusive chapter excerpt, Measuring Effectiveness.

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qualifications

why more CEOs chose us to shape cultures

Our experience, our approach and the results our clients experience set us apart


When Senn Delaney was founded as the first culture-shaping firm nearly 30 years ago, our goal was to develop a model that produced long-lasting, meaningful behavior change in individuals, teams and cultures.

Clients report that our integrated culture-shaping approach creates more lasting, positive change in leaders, teams and in organizations than other methods they have experienced.

Our experience, our approach and the results our clients experience set us apart from other consulting firms.

Experience: We are the most widely recognized and successful practitioner of culture-shaping in the world. We have focused exclusively on transforming cultures of Fortune 500 and Global 1000 firms for 30 years.

Comprehensive, proven architecture: Some firms are good at diagnostics, some at HR systems, and others at facilitation or teambuilding. We have a depth of experience in all these areas as they are important elements of culture shaping. Our comprehensive architecture touches each important area to ensure measurable culture change takes place.

Proven and powerful model: Our proprietary and powerful insight-based learning model is critical to behavior change. We can have a major impact on a senior team's performance almost immediately, and unfreeze and shift behaviors of thousands of people in a 12- to 18-month period.

Knowledge: Our insight-based culture-shaping principles and methodology have been developed from three decades of hands-on work with CEOs and senior teams. Our staff includes former CEOs, CAOs, CIOs and SVPs of HR.

Work with CEOs and senior teams: To our knowledge, we have worked with more CEOs and senior teams on culture shaping than any other firm. We are experts at aligning CEOs and their teams around healthy, high-performance behaviors.

The right size: As an international consulting firm, we serve clients around the globe. We have worked in 46 countries and are able to deliver our work in five languages. We have all of the capabilities needed to partner with companies on a comprehensive culture-shaping program customized to your needs. Our services include diagnostics, session facilitation, executive coaching, a robust online reinforcement program and a transfer of competency model.

Transfer of competency model: We can prepare and certify facilitators within companies to engage a broad population of your employees in the culture-shaping process in a cost-effective model.