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We at Senn Delaney wish you a healthy and high-performance 2012. To help you, your team and your organization thrive this year, we are pleased to share the best of our thought leadership and interviews. These articles and videos are intended to deepen leaders' understanding that organizational cultures can be intentionally shaped, and that high-performance, thriving cultures create the greatest competitive advantage and achieve outstanding results. Warmest wishes for 2012!

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We are pleased to share four of the year's best CEO interviews on culture featuring ING Direct CEO Arkadi Kuhlmann, Zappos.com CEO Tony Hsieh, Ogilvy & Mather Chairman Shelly Lazarus, and The Home Depot Founder Bernie Marcus.

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Griffin Hospital is considered a leader in innovative healthcare, but that wasn't always the case. Today, CEO Pat Charmel shares the story behind the turnaround that led to Griffin being named one of Fortune Magazine's top places in America to work. It all started with innovative thinking, a true focus on the customer and overcoming resistance to conventional thinking and change.

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YUM! Brands CEO and Chairman David Novak offers powerful and sincere directives for creating a cohesive, success-oriented corporate culture in his new book, TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen. Several of Senn Delaney's culture-shaping principles are noted in the book. We are pleased to share an excerpt.

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James L. Heskett's new book, The Culture Cycle: How to shape the unseen force that transforms performance, demonstrates that developing an effective culture can account for up to half of the difference in operating income between two organizations in the same business. Senn Delaney is pleased to share an exclusive chapter excerpt, Measuring Effectiveness.

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What this privacy policy covers


This policy covers how treats personal information that Senn Delaney collects and receives, including information related to your use of this Web site.

Personal information is information about you that is personally identifiable like your name, address, e-mail address, or phone number, and that is not otherwise publicly available.

This policy does not apply to the practices of companies that Senn Delaney does not own or control or to people that Senn Delaney does not employ or manage.

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Senn Delaney collects personal information when you register with Senn Delaney, when you use Senn Delaney products or services, when you visit Senn Delaney pages or the pages of certain Senn Delaney partners, and when you request articles or information. Senn Delaney may combine information about you that we have with information we obtain from business partners or other companies.

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Senn Delaney automatically receives and records information on our server logs from your browser, including your IP address, Senn Delaney cookie information, and the page you request.

Senn Delaney uses information for the following general purposes: to customize the content you see, fulfill your requests for publications, services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

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General

We reserve the right to send you certain communications relating to the Senn Delaney service, such as service announcements, electronic newsletters or administrative messages. If you wish to opt out of communications from Senn Delaney, you can elect to opt out in the electronic communication or you may contact us at: Senn Delaney, 3780 Kilroy Airport Way, Suite 800, Long Beach, CA 90806, (562) 426-5400

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We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.

We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.

To learn more about security, including the security steps we have taken and security steps you can take, please read Security at Senn Delaney.

Changes to this privacy policy

Senn Delaney may update this policy. We will notify you about significant changes in the way we treat personal information by placing a notice on our site.

Questions and suggestions

If you have questions or suggestions, please complete a feedback form within our Web site Contact Us page, or contact us at:

Senn Delaney, 3780 Kilroy Airport Way, Suite 800 Long Beach, CA, 90806, (562) 426-5400

Effective Date: October 01, 2008