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We at Senn Delaney wish you a healthy and high-performance 2012. To help you, your team and your organization thrive this year, we are pleased to share the best of our thought leadership and interviews. These articles and videos are intended to deepen leaders' understanding that organizational cultures can be intentionally shaped, and that high-performance, thriving cultures create the greatest competitive advantage and achieve outstanding results. Warmest wishes for 2012!

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We are pleased to share four of the year's best CEO interviews on culture featuring ING Direct CEO Arkadi Kuhlmann, Zappos.com CEO Tony Hsieh, Ogilvy & Mather Chairman Shelly Lazarus, and The Home Depot Founder Bernie Marcus.

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Griffin Hospital is considered a leader in innovative healthcare, but that wasn't always the case. Today, CEO Pat Charmel shares the story behind the turnaround that led to Griffin being named one of Fortune Magazine's top places in America to work. It all started with innovative thinking, a true focus on the customer and overcoming resistance to conventional thinking and change.

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YUM! Brands CEO and Chairman David Novak offers powerful and sincere directives for creating a cohesive, success-oriented corporate culture in his new book, TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen. Several of Senn Delaney's culture-shaping principles are noted in the book. We are pleased to share an excerpt.

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James L. Heskett's new book, The Culture Cycle: How to shape the unseen force that transforms performance, demonstrates that developing an effective culture can account for up to half of the difference in operating income between two organizations in the same business. Senn Delaney is pleased to share an exclusive chapter excerpt, Measuring Effectiveness.

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methodology

comprehensive culture-shaping process uses unique approach

What makes our process different?


Senn Delaney originated the culture-shaping consulting category in 1978. Since then, many consulting firms have developed expertise in working on specific aspects of culture. Some are experts at measurement through surveys, others at HR systems and still others in facilitating team effectiveness.

 

Our 30 years with a singular focus on being the best at culture shaping has resulted in a comprehensive and integrated culture-shaping methodology that covers all the elements needed to consistently shift overall cultures so that they better support business results. Clients who have worked with us, and many others, tell us our process is unparalleled in the consulting industry.

 

Client results provide the proof that our time-tested, comprehensive DURAM methodology measurably enhances the spirit and performance of organizations.

Five elements in our DURAM culture-shaping methodology

  • Diagnose: Diagnostic tools to analyze the current culture and consulting work to define the cultural behaviors needed to better support organizational performance. (A gap analysis)

  • Unfreeze: An insight-based learning model that uses intact team sessions to unfreeze old habits and to connect individuals and teams to healthy, high-performance behaviors.

  • Reinforce: A comprehensive reinforcement system that provides the continual reminders needed to ensure that changes in behaviors become a conscious way of life.

  • Apply: Tools, processes and consulting that ensures the new behaviors are used day to day to impact business performance.

  • Measure: Measurement creates accountability. A measurement strategy that regularly monitors cultural dimensions to ensure that change is occurring and challenges are identified and addressed.

What else makes our process unique?

Anyone who has ever worked with our firm will tell you that our team-based unfreezing sessions set us apart from all other firms. Our research and experience have demonstrated that our experiential, insight-based, “ah-ha” learning methodology creates much more rapid and sustainable shifts in behaviors than other available team engagement processes.


Clients report that it is a very powerful yet positive and renewing experience; one that provides the foundation for high-performance teams and cultures and causes individuals and teams to aspire to achieve more for themselves and their organizations.