Why is a growth mindset vital to enable a successful digital transformation? Read our latest article, and learn from the experiences of three companies in very different industries that have successfully enabled a digital strategy by first creating cultural transformation around agility.

Human Synergistics' recent 1st Annual Ultimate Culture Conference was a sellout as participants sought to learn from the leading experts in organizational culture. Senn Delaney Chairman Dr. Larry Sen, a keynote, provides a summary of the evolution of corporate culture shaping, why most culture efforts still fail, and keys for successful transformation.

Smart leaders help shape their company's culture — instead of allowing the culture to shape the company. CEOs who have been most successful at shifting their company culture have an acute awareness of and focus on four principles for successful culture change.


comprehensive culture-shaping process uses unique approach

What makes our process different?

Senn Delaney originated the culture-shaping consulting category in 1978. Since then, many consulting firms have developed expertise in working on specific aspects of culture. Some are experts at measurement through surveys, others at HR systems and still others in facilitating team effectiveness.

Watch video with Senn Delaney Chairman Dr. Larry Senn on why Senn Delaney is THE culture-shaping firm


Our singular focus on being the best at culture shaping has resulted in a comprehensive and integrated culture-shaping methodology that covers all the elements needed to consistently shift overall cultures so that they better support business results. Clients who have worked with us, and many others, tell us our process is unparalleled in the consulting industry.

Client results provide the proof that our time-tested, comprehensive DURAM methodology measurably enhances the spirit and performance of organizations.

Five elements in our DURAM culture-shaping methodology

Diagnose: Diagnostic tools to analyze the current culture and consulting work to define the cultural behaviors needed to better support organizational performance. (A gap analysis)

Unfreeze: An insight-based learning model that uses intact team sessions to unfreeze old habits and to connect individuals and teams to healthy, high-performance behaviors.

Reinforce: A comprehensive reinforcement system that provides the continual reminders needed to ensure that changes in behaviors become a conscious way of life.

Apply: Tools, processes and consulting that ensures the new behaviors are used day to day to impact business performance.

Measure: Measurement creates accountability. A measurement strategy that regularly monitors cultural dimensions to ensure that change is occurring and challenges are identified and addressed.

What else makes our process unique?

Anyone who has ever worked with our firm will tell you that our team-based unfreezing sessions set us apart from all other firms. Our research and experience have demonstrated that our experiential, insight-based, “ah-ha” learning methodology creates much more rapid and sustainable shifts in behaviors than other available team engagement processes.

Clients report that it is a very powerful yet positive and renewing experience; one that provides the foundation for high-performance teams and cultures and causes individuals and teams to aspire to achieve more for themselves and their organizations.