“I feel strongly that listening to employees—hearing about their daily life and what they experience in their culture—is the best diagnostic tool. And, it's thrilling to see the tangible results of culture shaping start to emerge as we measure the progress our clients are making.”

Mary Lou Hadley

Diagnostics and Measurement Consultant

As a member of Senn Delaney's culture diagnostics and measurement team, Mary Lou helps clients monitor the success of their culture-shaping efforts in relation to the achievement of corporate goals. She supports these efforts through her skill in collecting data in a number of ways: one-on-one interviews, leading focus groups and conducting organization-wide surveys. Mary Lou manages both qualitative and quantitative projects to support clients' cultural transformation.

She has supported numerous clients, including: Airbus, Bayer Consumer Care, Carnival Cruise Lines, CIGNA HealthCare, Edison International, GlaxoSmithKline, Hitachi Data Systems, International Truck & Engine, Jaguar, Land Rover, Staples and others.

In 2005-2006, she managed a Senn Delaney branding study to assess the company's image and reputation and voice of the customer. Findings helped guide the company to further define its unique value and focus on enhanced offerings and services.

Prior to joining Senn Delaney, Mary Lou was vice president and co-owner of Hughes Research Worldwide for 14 years. She joined Senn Delaney following her company's acquisition. Previously, she served as executive assistant to the president at Wirthlin Worldwide, one of the top public affairs firms in the U.S. and best known for being President Ronald Reagan's pollster. She has also held administrative positions at General Electric Company and the National Institutes of Health, both in Bethesda, Maryland. Mary Lou graduated from Goldey Beacom College in Wilmington, Delaware where she majored in Business Administration.

Mary Lou resides in St. Petersburg, Florida. She enjoys walking, kayaking, swimming, cooking for family and friends, reading and traveling.
Culture Drives Performance Image