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Larry Glasscock, WellPoint, Inc. Chairman

Creating a new customer-focused culture of innovation after a merger

Senn Delaney helped us to successfully create a new, customer-focused culture of innovation. Since the merger, we have reorganized from a regional structure to a line of business structure. We are able to introduce products more consistently and quickly because we have a strategy around the customer segment that is consistent across the enterprise.

We were able to make this major organizational shift with tremendous buy-in across the company because we are aligned on what our core values are. It is about putting the customer first and making decisions that are good for all of WellPoint.
Culture Drives Performance Image