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Senn Delaney discusses potential culture clash in Kraft-Cadbury takeover on BBC radio show
January 21, 2010
After months of wrangling, Kraft Foods' bid to take over Cadbury for 11.9 billion pounds ($19.5 billion U.S.) won approval from the British company on January 12, 2010. The contentious takeover is the largest European deal ever in the food and beverage sector and will create the world's biggest chocolate producer.
Among the questions being asked now is will the marriage be a sweet deal, or will the culture clash that keeps most mergers and acquisitions from realizing their full potential leave a bitter taste?
Cadbury employees and people in West Midlands are worried about loss of jobs, as well as the death of the company's 186-year heritage as a US-based conglomerate takes over.
Charlie Coode, Senn Delaney vice president of Business Development EMEA, shared some of the potential cultural pitfalls in this radio interview on the BBC's 5 live Drive programme.
Listen to the interview.
Download article Culture Clash in Mergers and Acquisitions.