Keith Kirby

Senior Consultant

Keith Kirby is a senior consultant at culture-shaping firm Senn Delaney, a Heidrick & Struggles company. He brings decades of expertise in business management and corporate governance along with clear thought leadership in marketing strategy, branding and integrated communications.


Keith is passionate about connecting brand and culture to enrich the spirit and performance of organizations, their people, customers and other stakeholders. He has worked in the property development sector, telecoms and energy, and in Europe, South East Asia, India, Australia, and New Zealand, leading diverse international teams.

Most recently, Keith ran an independent consultancy, Lekito Limited, tackling a variety of assignments from new product development, brand creation or refresh and marketing strategy to guiding small company CEOs and boards preparing for IPO on board structure and governance. In his most recent assignment, Keith served as interim group chief marketing officer for the Lebara Group, where he oversaw the development of a world-class marketing operation to support the business as it transformed from a SIM-based mobile business into a multi-product, digitally focused operation.

Prior to Lekito, Keith was chief administrative officer and general manager for Hurricane Energy plc, a niche oil exploration and development business. Keith led the IPO process, listing the business on AIM, a market of the London Stock Exchange, in February, 2014.


For 10 years, Keith had concurrent roles with Hutchison Whampoa Limited, serving as CEO of WHAM, the international brand group and a profit center, and also as director of global branding and culture for Three brand, the brand for Hutchison’s 3G operations worldwide. Keith also became a certified facilitator of the Senn Delaney culture-shaping process during his time there. He has run employee engagement programs to align behaviors to culture, vision and values.


Keith holds a master of business administration with distinction from the London Business School, where he graduated with the highest grade point average of his executive program cohort. Keith also completed the FT Non-Executive Diploma in March 2016.


In his spare time, Keith likes to run, swim, and cycle, and is passionate about baking. He also helps raise money for a children’s charity and supports a charity for the homeless.


Culture Drives Performance Image