spotlight

Dr. Larry Senn, founder and chairman of culture-shaping firm Senn Delaney, a Heidrick & Struggles company, will provide a presentation, Winning Cultures and Exceptional Customer Experience, followed by a ‘fireside chat' with Arby's new CEO Paul Brown on revitalizing a strong culture at the Global Retail Marketing Association (GRMA) 9th Annual Executive Leadership Forum May 15-17 in St. Pete Beach, Fl.

Enjoy the latest insights, videos and articles from Senn Delaney leaders on why culture matters in our latest newsletter, including a new video with Children's Hospital Los Angeles CEO Rich Cordova on leading culture change at the pediatric academic medical center.

Jim Hart, president and CEO of Senn Delaney, a Heidrick & Struggles company, recently hosted a roundtable for chief executive officers at Chief Executive Group's CEO2CEO Leadership Summit at the New York Stock Exchange to examine key elements of business leadership and performance-driven power of purpose. Read the article that appears in the current issue of Chief Executive Magazine where CEOs who attended the roundtable, shared their insights, progress and challenges. Read the full article.

Dustin Seale, Senn Delaney partner and managing director, EMEA, and Ian Johnston, senior vice president, explore the challenges leaders in manufacturing organizations face and examine the kind of culture and mindset needed for manufacturing companies to enable process improvement and enhance spirit, performance and competitiveness in this new thought paper.

engage full organization

Engaging the entire organization provides the greatest impact

Cultures often resist what they need. A broad group of active, visible leaders needs to engage all employees, top to bottom, in shaping the desired culture. Momentum, energy and critical mass are needed to engage all employees in a new culture. The faster people are engaged in the process, the higher the probability the culture will shift. Clients that have done this using our organizational engagement process to create a thriving, high-performance culture with all employees operating at their best from top to bottom have experienced many important benefits.

A healthy, high-performance culture best ensures:

  • better execution of strategies
  • added operational efficiency and excellence
  • more successful mergers and acquisitions
  • more satisfied customers
  • more engaged employees
  • growing bench strength
Watch video with Senn Delaney Partner and Managing Director EMEA Dustin Seale describing the culture-shaping process and the CEO's role



Thriving, high performance organizations have everyone from top to bottom aligned on their vision, strategies and direction. They also are characterized by an essential set of values and behaviors we bring to life in our process. These include:

  • performance excellence
  • cross-organizational collaboration
  • innovation and change
  • a positive, winning spirit
  • integrity in the broadest sense
Watch video with Senn Delaney Partner and Executive Vice President Bill Parsons on the importance of aligning strategy, structure and culture



One of our distinctive capabilities is to be able to bring these concepts to life, not just at the top of organizations but from top to bottom in organizations of any size. We have done that successfully in many organizations with a few thousand people to global companies with hundreds of thousands of employees.

Two things make this possible:

  1. Our innovative Transfer of Competence process. We prepare internal leaders to carry the culture-shaping process deeply into your organization using the same approach that we use for your top teams.

  2. Our Senn Delaney Connect technology platform. Our system can gather diagnostic input and deliver reinforcement messages, such as our eCoach™ reinforcements, to large populations.