"Passion drives my desire to help others understand the role of thought – and its contribution to a healthy, high-performing culture. The difference between a good day, and a bad day, is often just a thought. How powerful is that?"

Craig Koeckeritz

Senior Consultant

Craig Koeckeritz is a senior consultant at culture-shaping firm Senn Delaney, a Heidrick & Struggles company. A multidisciplinary retail leader in both customer-facing field roles and support center operations, Craig brings more than 25 years of leadership experience to his work with clients. He has spent much of his career helping leaders discover personal insights regarding their own behavior, creating a more curious mindset and understanding their leadership shadow impact on team performance.


Craig is passionate about helping leaders discover how they can incorporate curiosity to develop and maintain a healthy, high performing culture. He joined Senn Delaney in 2014 after being exposed to the Senn Delaney culture-shaping program as a leader at Best Buy. Most recently as director of culture facilitation, Craig delivered culture-shaping sessions as a certified internal facilitator to well over 700 participants, enabling them to have personal insights that made them more effective both at work and at home.


During his 23 years with Best Buy, Craig focused on using voice of the customer and employee insights to develop strategy, operational improvements and incremental growth. He also addressed the complexities of growing the business and providing outstanding service by helping to create engaged teams through developing leaders and individual contributors.


Craig delivered these improvements by identifying the most relevant information that leads to business breakthroughs, moving an organization from a position of using what they think is true, to what they know is true. This emphasis on using voice of the customer and employee insights aids in his work with clients by providing clarity around vision, mission and purpose of an organization through insights to create, define and execute a strategy that matters most (“why”) and effectively uses team resources (“what” and “how”).


Craig earned Bachelor of Arts degrees in psychology and political science with an emphasis on business and education at Wartburg College.


Craig and his wife Priscilla are busy raising three boys near St. Paul, MN. He enjoys sharing in his children’s school and sports activities and sport fishing when he has a spare moment. His other interests include music, reading, golf, and watching history-based programs. He and his family enjoy getting off the beaten path to try new restaurants as they travel together, and love exploring the great variety of nature and geography in his home state. Craig also volunteers as a business consultant at his church and at local charities and agencies in the Twin Cities area.

Culture Drives Performance Image