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We at Senn Delaney wish you a healthy and high-performance 2012. To help you, your team and your organization thrive this year, we are pleased to share the best of our thought leadership and interviews. These articles and videos are intended to deepen leaders' understanding that organizational cultures can be intentionally shaped, and that high-performance, thriving cultures create the greatest competitive advantage and achieve outstanding results. Warmest wishes for 2012!

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We are pleased to share four of the year's best CEO interviews on culture featuring ING Direct CEO Arkadi Kuhlmann, Zappos.com CEO Tony Hsieh, Ogilvy & Mather Chairman Shelly Lazarus, and The Home Depot Founder Bernie Marcus.

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Griffin Hospital is considered a leader in innovative healthcare, but that wasn't always the case. Today, CEO Pat Charmel shares the story behind the turnaround that led to Griffin being named one of Fortune Magazine's top places in America to work. It all started with innovative thinking, a true focus on the customer and overcoming resistance to conventional thinking and change.

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YUM! Brands CEO and Chairman David Novak offers powerful and sincere directives for creating a cohesive, success-oriented corporate culture in his new book, TAKING PEOPLE WITH YOU: The Only Way to Make BIG Things Happen. Several of Senn Delaney's culture-shaping principles are noted in the book. We are pleased to share an excerpt.

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James L. Heskett's new book, The Culture Cycle: How to shape the unseen force that transforms performance, demonstrates that developing an effective culture can account for up to half of the difference in operating income between two organizations in the same business. Senn Delaney is pleased to share an exclusive chapter excerpt, Measuring Effectiveness.

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About our firm

Senn Delaney was the first firm in the world to focus exclusively on transforming cultures


Senn Delaney was the first firm in the world to focus exclusively on transforming cultures. We were founded in 1978 with a singular mission: to create healthy, high-performance cultures. More Fortune 500 and Global 1000 CEOs have chosen us as their trusted partner to help shape cultures that deliver better business results. They choose us to improve performance in a variety of business situations.

Our passion and singular focus on culture, combined with decades of hands-on experience, have resulted in a comprehensive and proven culture-shaping methodology that engages people and measurably impacts both the spirit and performance of organizations. See History.

We are an international culture-shaping firm with offices in California, New York and London. To best serve our clients around the world, our partners and consultants are located throughout the US, the UK, and Europe. We have delivered our work in more than 40 countries and many of our culture-shaping tools are offered in a dozen languages.

Our consulting staff and partners are all former seasoned executives. Collectively, they have experience working with firms across all industries. Many of our consultants were former clients who were so engaged by our work that they chose to join our team.

Our field staff is supported by a strong Client Services division, a Diagnostics and Measurement group and a creative Product Solutions Research and Development group. We have developed a very versatile and robust technology platform to connect to our clients, and a number of Web-based tools to diagnose, measure and reinforce the culture-shaping process at the individual, team and organizational levels. This enables us to serve global corporations with thousands of employees participating in their culture-shaping process.

Clients we serve are the top level of leadership of Fortune 1000 and Global 1000 companies. Our clients include major non-profit organizations, colleges and universities and city, state and federal governments.

The vast majority of new clients come from former clients and client referrals. One CEO utilized Senn Delaney to align his senior team and shape the culture in four Fortune 500-sized companies throughout his career.

We are a private, independent corporation owned by our partners. All of the partners and staff have a deep commitment to maintaining our unique, healthy culture by living our values. That culture and the engaging and authentic way Senn Delaney consultants and staff show up is one thing that so many clients find distinctive and so appealing about working with our firm.

For more information, download our brochure that highlights our work and our results.


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